Sánchez-Franco M (2026). mediaPlanR: Reach and Exposure-Distribution Models for Media Planning. R package version 2.0.0, https://github.com/majesus/mediaPlanR.

mediaPlanR implements published reach and frequency models. When you use a specific model, please also cite its original source alongside the package: Metheringham (1964) for calc_metheringham(), Agostini (1961) for calc_agostini_duplication(), Hofmans (1966) for calc_hofmans_accumulation() and calc_hofmans_duplication(), Danaher (1991) for calc_canex(), Leckenby and Rice (1986) and Kim (2005) for calc_msad(), Kim (2005) for calc_csd(), Kim (1994) for calc_cbd(), and Cheong (2007) and Cheong, Leckenby and Eakin (2011, Journal of Advertising 40(1), 7-23,<doi:10.2753/JOA0091-3367400101>) for calc_mbd(). The Beta-Binomial treatment of Aldas Manzano (1998, doctoral thesis, Universitat de Valencia) underlies the models that use it. Full references are listed in each function's help page and in vignette("mediaPlanR-intro").

Corresponding BibTeX entry:

  @Manual{,
    title = {{mediaPlanR}: Reach and Exposure-Distribution Models for
      Media Planning},
    author = {Manuel J. Sánchez-Franco},
    year = {2026},
    note = {R package version 2.0.0},
    url = {https://github.com/majesus/mediaPlanR},
  }